about Guest blogger: Daniel Crannie
President of Signs by Crannie Michigan and Florida,
SBC started as a 1 man sign shop in 1985, now a 56,000 sq.’ custom electric sign mfr. in Mi. and 6,000 sq.’ full service shop in S.W. FL.
Current president of the Midwest Sign Assoc.
Member MSA, WSA, ISA, U.L.
Love all sports lake living in Michigan with long time sig. other Rae Dawn.
Father, Stepfather, Grandfather, Rotarian, Optimist and Signman to the bone.
For decades many of us in the sign business have been competing with other forms of media like newspaper, TV and Radio for that advertising dollar and with the introduction of technology i.e. Internet, Facebook, LinkedIn, website optimization, etc. it seemed like we were splitting that pie even more.