Digital Signs - Not what they used to be!  (Why They may not be right fit for All Businesses)

Electronic signs (EMC) are one of the most effective marketing strategies  (check out case studies for more insight) for businesses both big and small. This is especially true for the service and consumer industry where you try to attract walk-in customers on a daily basis.

Quick video: How to step up your signage
It’s one of the most advanced advertising concepts in the market today. With technology constantly evolving, you need to keep up with the trends. These eye-catching LED displays are definitely one of the most eye-catching ways to promote your business.

Visual advertising plays a big role in bringing in potential customers.  You read about it all the time, video advertising be it on social media or digital sign or emails with a video attached. With a lot of possibilities that you can do with custom LED signs, you can take your direct advertising strategies to the next level.

dental sign graphics

Why Customize?

The possibilities are endless with custom LED signs. Whether it’s through simple and straightforward typography or enticing images and videos, your imagination is the limit. All you have to think about is how to present your ad in a way that it hits your target audience.
Consider the same ad in three different markets: One as a senior citizen would be interested, another for say a college student and the third for middle age group. All will look to buy for different reasons. You can make the same ad thru lenses of each of the target audience. You will get more mileage than to just say "Tire Sale" or something "expected" from your business. 

Customizations will always feel more personal and be more effective. You can make the most out of your ideas in just one effective advertising campaign. Stores located in a busy intersection or bustling sidewalks can take advantage of this outdoor sign to really stand out against competitors. Therefore, it’s important to create an ad that is representative of your brand and purpose.

LED Sign may not be for your business...

Yes, I said it. They are not good for all businesses. There are more than a few reasons why businesses should consider acquiring custom LED signs. While if done properly, the digital sign remains one of the most beneficial strategies for direct marketing. However if you do not put in the effort of quality ads and serious marketing efforts, just putting up a happy holiday message or time/temp - well yes, that is a waste of your money. Soon traffic will ignore your sign. 
holiday graphics for signs
People see a sign, and they respond to it. When people see a great car wash deal currently on promo, they take advantage of it. When there’s a store that flashes their Buy-1-Take-1 promos or current price off deals on their LED screens, people immediately take notice.

It’s one way of getting ahead of competitors. As technology evolves, outdoor LED signs are becoming a prominent modern marketing strategy. It is an innovative way to advertise outdoors and it’s definitely eye-catching. When done right, these signs can play an integral role in the company’s branding.

The possibilities are endless for displays. Perhaps, the beauty of custom LED signs is their flexibility to display almost anything that business owners can think of. You can get creative and play with your visuals to make your display more attractive and effective and then ultimately bring in more customers.

Creating outdoor LED displays saves you time. Consider hiring a trained LED marketing agency, you won’t have to worry about taking a lot of time to create the perfect visuals because they will do it for you. You can sit down and discuss what you’re aiming to convey or show to your market and then they take care of the rest! You'll be surprised at the outcome and actually we hear most returns outweigh what you pay.

Flashing signs are perfect for promos and sales. If you really want to make most out of your LED display, you should use it for promos and sales that your business is currently offering. It’s your goal to display your products and services in an interesting way, so you can grab the attention of potential customers at first glance.  


Flashing, scrolling and the animations effects that come on sign software do not promise to bring the professionalism, or traffic that the sign can offer. Everyone has seen the free templates that come with sign software. You will have to invest time and effort to get the results from your sign.